Professorship for Strategic Communication
News
Double Award for Daniel Ziegele
Best Master's Thesis in Europe and Best Paper Award
Award for Master's graduate: Ethics and Artificial Intelligence in Communication
Kristin Hansen M.A., graduate of the Communication Management Master's programme at the University of Leipzig, was awarded this year's Talent Award 2020 by the Bundesverband der Kommunikatoren (BdKom) on 17 September 2020. The award ceremony took place at Kommunikationskongress 2020, the…
Profile
Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.
An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.
Characteristics of research and teaching at the Chair are:
- Interdisciplinarity: We link communication science with management research and business administration.
- Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
- Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
- Theoretical approach: We address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
- Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.
Team
Research
Institutions
The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.