Universität Leipzig: Professorship for Strategic Communication

News

Institut für Kommunikations- und Medienwissenschaft 20/04/2021

Günter Thiele Prize 2021: Björn Borchardt and Jeanne Link awarded

The winners of the Günter Thiele Prize 2021 are Björn Borchardt (B.A.) and Jeanne Link (M.A.). The virtual award ceremony took place on 16 April as part of the LPRS Forum. The outstanding theses from the Bachelor Communication and Media Studies and Master Communication Management programmes at the…

Institut für Kommunikations- und Medienwissenschaft 02/03/2021

Job Advertisement of the Academic Society for Management & Communication

Communication Manager (m,f,d) in the field of science communication (50%)

M.A. Communication Management 01/02/2021

Masterclass Communication Management 2021

Info brochure now available - apply in writing from 3 to 31 May 2021

Institut für Kommunikations- und Medienwissenschaft 04/12/2020

Dr Luisa Winkler receives DGPuK Dissertation Award

Outstanding study on communication in mid tear

Institut für Kommunikations- und Medienwissenschaft 23/11/2020

Double Award for Daniel Ziegele

Best Master's Thesis in Europe and Best Paper Award

Institut für Kommunikations- und Medienwissenschaft 21/09/2020

Award for Master's graduate: Ethics and Artificial Intelligence in Communication

Kristin Hansen M.A., graduate of the Communication Management Master's programme at the University of Leipzig, was awarded this year's Talent Award 2020 by the Bundesverband der Kommunikatoren (BdKom) on 17 September 2020. The award ceremony took place at Kommunikationskongress 2020, the industry's…

Profile

Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.

An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.

Characteristics of research and teaching at the Chair are:

Interdisciplinarity: We link communication science with management research and business administration.
Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
Theoretical approach: We address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.

Team

Vogelperspektive auf einen Tisch, an dem fünf Personen bei einer Besprechung sitzen. Über der Mitte des Tisches legen die Personen als Zeichen des Zusammenhalts ihre Fäuste aneinander.

Our Team

Professor Zerfass, five research assistants, several student assistants in projects, one emeritus professor and four honorary professors work at the chair.

Research

Publications and Projects

Professor Zerfaß and his team publish extensively in international journals, publish study reports, handbooks and edited volumes, and write practice papers. They also conduct various research projects on an ongoing basis.

Publications of the Chair

(all researchers)

Research Projects of the Chair

(all researchers)

Publications/Projects of the Chair Holder

(Professor Zerfaß)

Virtual Stakeholder Dialogues and Sustainability Communications

Challenges and success factors of virtually conducted stakeholder dialogues are examined.

Business Models for Communications

Utilizes the concept of business models for corporate communications and organizational communication.

Digital Infrastructures and CommTech in Corporate Communications

Development of a new field of research on digitalization within strategic communication and public relations.

European Communication Monitor 2021

The 15th edition of the world's largest transnational study on strategic communication.

Communications Trend Radar

Identifies the five most important topics that may become relevant for corporate communications in the future.

Toolbox Kommunikationsmanagement

Denkwerkzeuge und Methoden für die Steuerung der Unternehmenskommunikation.

Institutions

The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.

Günter Thiele Foundation for Communication and Management

The foundation supports research and teaching in the field of Communication Management at Leipzig University.

Academic Society for Corporate Management & Communication

Association of five universities and around 40 companies for the professionalization of corporate communications.

Communication Benchmarking Initiative

The initiative makes personnel resources and budgets of communications departments comparable for the first time.

German Online Museum of Public Relations

Platform for the collection, dissemination and discussion of PR historical and communication science findings.

Contact

Cornelia Böhland

Secretary

Strategic Communication
work Zeppelinhaus
Nikolaistraße 27-29, Room 4.05
04109 Leipzig

Phone: work +49 341 97 - 35040
Fax: fax +49 341 97 - 35049

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