Universität Leipzig: Professorship for Strategic Communication

News

Institut für Kommunikations- und Medienwissenschaft 07/12/2021

Handbook of Strategic Communication: Chinese edition available

The "Handbook of Strategic Communication" edited by Derina Holtzhausen (Dean of the College of Communication, Lamar University, USA) and Ansgar Zerfass (Leipzig University of Leipzig) has received much attention internationally. Following the original English editions published by Routledge in 2015…

M.A. Communication Management 21/06/2021

North American Communication Monitor 2020-2021

A webinar was hosted by The Plank Center in early June 2021 to explore the results of the North American Communication Monitor (NACM) and share insights from the researchers.

M.A. Communication Management 05/06/2021

Business models for communications: Cooperation with Fraunhofer

As a pilot project in Professor Zerfaß's new research field "Business Models for Communications," the utility of business models for communications departments is being examined using the Fraunhofer-Gesellschaft as an example. In a multi-stage process, the "Fraunhofer Communications Compass"…

Institut für Kommunikations- und Medienwissenschaft 05/06/2021

Leipzig University now represented in the International Communication Association's Board of Directors

Ansgar Zerfass, Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at Leipzig University, Germany, has taken up a new role as Member of the Board of Directors of the International Communication Association (ICA). He will also serve as the Chair of…

Institut für Kommunikations- und Medienwissenschaft 21/05/2021

European Communication Monitor 2021

European communication departments and agencies still struggling to reach digital maturity;
video-conferencing is rapidly taking off in stakeholder communications;
advisor and coach roles may open up new opportunities for communicators

M.A. Communication Management 05/05/2021

Survey on ethical dilemmas in digital communication

As part of her Master's thesis, Jeanne Link (M.A.) investigated how communication managers deal with ethical dilemmas in digital communication. With the help of a quantitative online survey among German communication managers, she found out which factors are decisive in dealing with ethical…

Profile

Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.

An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.

Characteristics of research and teaching at the Chair are:

Interdisciplinarity: We link communication science with management research and business administration.
Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
Theoretical approach: We address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.

Team

Vogelperspektive auf einen Tisch, an dem fünf Personen bei einer Besprechung sitzen. Über der Mitte des Tisches legen die Personen als Zeichen des Zusammenhalts ihre Fäuste aneinander.

Our Team

Professor Zerfass, five research assistants, several student assistants in projects, one emeritus professor and four honorary professors work at the chair.

Research

Publications and Projects

Professor Zerfaß and his team publish extensively in international journals, publish study reports, handbooks and edited volumes, and write practice papers. They also conduct various research projects on an ongoing basis.

Publications of the Chair

(all researchers)

Research Projects of the Chair

(all researchers)

Publications/Projects of the Chair Holder

(Professor Zerfaß)

Virtual Stakeholder Dialogues and Sustainability Communications

Challenges and success factors of virtually conducted stakeholder dialogues are examined.

Business Models for Communications

Utilizes the concept of business models for corporate communications and organizational communication.

Digital Infrastructures and CommTech in Corporate Communications

Development of a new field of research on digitalization within strategic communication and public relations.

European Communication Monitor 2021

The 15th edition of the world's largest transnational study on strategic communication.

Communications Trend Radar

Identifies the five most important topics that may become relevant for corporate communications in the future.

Toolbox Kommunikationsmanagement

Denkwerkzeuge und Methoden für die Steuerung der Unternehmenskommunikation.

Institutions

The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.