Start of application for M.A. Communication Management: All information about the Masterclass 2024
Info brochure now available - apply from 02 to 31 May 2024
Professorship for Strategic Communication
News
Best paper award for corporate communications research
On the occasion of its annual congress 2023, the European Public Relations Education and Research Association (EUPRERA), a body of academic institutions, researchers, and senior professionals in the field of public relations and strategic communication with 550 members from 51 countries, has awarded…
Grand stage at the Admiralspalast: Larissa Benz wins BDKom Talent Award 2023
An appearance in front of more than 1,200 industry representatives as the "opening act" for well-known publicist Michel Friedman is something not many graduates experience. It became reality for Larissa Benz from our institute on September 15, 2023. She was one of the three finalists of the Talent…
European Communication Monitor 2023 available now
The 2023 edition of the European Communication Monitor (ECM) has been presented today. The study is known as the world’s longest running empirical study on current and future developments in strategic communication and public relations. It is based on surveys of almost 40,000 communication…
Study on the quality of communication consulting published
Quality is a priority. This is shown by the results of the recently published study "Quality Perception of Communication Agencies" (German only). The study, developed and conducted at the Communication Management department by Prof. Dr. Ansgar Zerfaß and Daniel Ziegele, explores the question of how…
Doctoral dissertation of Jens Hagelstein
Jens Hagelstein, M.A., received his doctorate with the degree "magna cum laude" ("very good") from the Faculty of Social Sciences and Philosophy at Leipzig University in July 2023. The doctoral thesis was supervised by Professor Dr. Ansgar Zerfass. Second examiner of the dissertation was Professor…
Profile
Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.
An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.
Characteristics of research and teaching at the Chair are:
- Interdisciplinarity: We link communication science with management research and business administration.
- Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
- Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
- Theoretical approach: We address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
- Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.
Team
Research
Institutions
The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.
