Profile

Professional career

• 10/2011 - 03/2012
  Lecturer for Scientific WritingUniversity of Applied Sciences Europe, Iserlohn
• 10/2011 - 12/2014
  Lecturer for Market ResearchUniversity of Applied Sciences Europe, Iserlohn
• 08/2012 - 03/2014
  Project ManagerPRIME Research International AG & Co. KG / F.A.Z.-Institut, MainzResponsibilities: Media analysis, social media monitoring, consulting, data analysis, presentation
• 04/2014 - 03/2020
  Research Associate and PhD CandidateDigital and Strategic Communication, University of PassauAreas of interest: Digital communication, strategic communication, crisis communication, political communication, media professions
• since 04/2020
  Post-Doctoral ResearcherDepartment of Media, Knowledge, and Communication, University of AugsburgAreas of interest: Digital communication, strategic communication, political communication, public communication, media effects
• since 04/2022
  Interim Professor for Online CommunicationInstitute for Communication and Media Studies, University of LeipzigAreas of interest: Online communication, strategic communication, startup communication, crisis communication, political communication.

Strategic Communication        

especially corporate and organizational communication, startup communication, crisis communication, communication management

Digital Communication

especially digital transformation, online PR, social media, Internet memes as user-generated content, community research

Political Communication

especially political crisis and event communication, political participation, election campaign communication, terrorism research