On Friday the 2025-04-04, the Leuchtenbau in Leipzig was transformed into a meeting place for communication management: numerous experts, students, alumni and interested parties came together for the annual REFRESH 2025 conference to discuss the latest research findings and exciting future trends.…
An annual highlight is our REFRESH event, to which we cordially invite you on April 4, 2025. The one-day event organized by the Communication Management department at Leipzig University provides a compact overview of the latest practice-relevant study results on strategic communication and invites…
We are pleased to be able to provide you with an overview of the activities of the past year in the annual report of the Communication Management teaching and research area at the Institute of Communication and Media Studies at Leipzig University.
You can find the annual report as a PDF herePDF ∙ 5…
What are the experiences of young talents in the field of communication management and public relations in their daily work? What opportunities and challenges arise in the context of an increasingly flexible working environment? These questions are explored in the study „Die Macherinnen und Macher…
The European Communication Monitor (ECM) is the longest-running and largest academic study exploring the field of corporate communications worldwide. In its latest iteration the study applies a completely new and ambitious research design: Interviewing a random sample of top leaders from the elite…
Quality of communication consulting. Development of a multidimensional quality model to analyze consultant-client interaction in corporate communication.
Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.
An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.
The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.
