We are pleased to be able to provide an overview of the activities of the past year with the just published annual report of the Communication Management teaching and research area at the Institute of Communication and Media Studies at the University of Leipzig.
You can find the annual report as a…
Registration is open from now until 13 April 2022
The "Handbuch Public Affairs: Politische Kommunikation für Unternehmen und Organisationen" (Handbook of Public Affairs: Political Communication for Companies and Organizations), edited by Ulrike Röttger (University of Münster) and Patrick Donges and Ansgar Zerfass (both from Leipzig University) for…
The "Handbook of Strategic Communication" edited by Derina Holtzhausen (Dean of the College of Communication, Lamar University, USA) and Ansgar Zerfass (Leipzig University of Leipzig) has received much attention internationally. Following the original English editions published by Routledge in 2015…
A webinar was hosted by The Plank Center in early June 2021 to explore the results of the North American Communication Monitor (NACM) and share insights from the researchers.
As a pilot project in Professor Zerfaß's new research field "Business Models for Communications," the utility of business models for communications departments is being examined using the Fraunhofer-Gesellschaft as an example. In a multi-stage process, the "Fraunhofer Communications Compass"…
Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.
An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.
The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.
