Professorship for Strategic Communication
News
Survey on ethical dilemmas in digital communication
As part of her Master's thesis, Jeanne Link (M.A.) investigated how communication managers deal with ethical dilemmas in digital communication. With the help of a quantitative online survey among German communication managers, she found out which factors are decisive in dealing with ethical…
Günter Thiele Prize 2021: Björn Borchardt and Jeanne Link awarded
The winners of the Günter Thiele Prize 2021 are Björn Borchardt (B.A.) and Jeanne Link (M.A.). The virtual award ceremony took place on 16 April as part of the LPRS Forum. The outstanding theses from the Bachelor Communication and Media Studies and Master Communication Management programmes at the…
Job Advertisement of the Academic Society for Management & Communication
Communication Manager (m,f,d) in the field of science communication (50%)
Masterclass Communication Management 2021
Info brochure now available - apply in writing from 3 to 31 May 2021
Dr Luisa Winkler receives DGPuK Dissertation Award
Outstanding study on communication in mid tear
Double Award for Daniel Ziegele
Best Master's Thesis in Europe and Best Paper Award
Profile
Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.
An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.
Characteristics of research and teaching at the Chair are:
- Interdisciplinarity: We link communication science with management research and business administration.
- Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
- Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
- Theoretical approach: We address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
- Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.
Team
Research
Institutions
The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.
