Lower Saxony's Minister for Science and Culture, Björn Thümler, has appointed Dr Lisa Dühring as Professor of Strategic Communication at Ostfalia University of Applied Sciences Braunschweig/Wolfenbüttel as of 1 October 2020. She will be teaching there as the successor to Professor Olaf Hoffjann, who has moved to the University of Bamberg, at the Institute for Public Communication as well as at the Institute for Media Management at the Salzgitter location in various Bachelor's degree programmes and in the Master's in Communication Management.
Lisa Dühring is an academic who is as well established in international research as she is in the practice of the communications industry. Since 2017, she has been responsible for the research project "Agilität in der Unternehmenskommunikation" at the University of Leipzig, which was funded by the Academic Society for Management & Communication and accompanied the transformation of the communication departments of many large German corporations. Previously, she had researched and taught at the same location as a research assistant to Professor Ansgar Zerfaß on the topics of international corporate communication, corporate branding and communication management, among others, as well as working in the practice of university management.
Her research focuses on applied research in the field of strategic communication on the one hand and theoretical and critical approaches in the field of marketing and PR research on the other.
With Lisa Dühring, an alumna of the Leipzig Institute for Communication and Media Studies has once again been appointed professor at a German university. "I am pleased that the international know-how on PR research that has been built up at our institute is being passed on to many other locations via outstanding staff members. This will develop more opportunities for the industry as a whole for new topics and specialisations, each with its own profile" comments Professor Ansgar Zerfaß. "With Lisa Dühring, the Ostfalia University of Applied Sciences is gaining an excellent scientist and lecturer."
The Leipzig institute has been committed to qualifying future PR researchers ever since the first German chair for public relations/PR was founded in the 1990s. Numerous professors who are shaping the discipline today studied under Professors Günter Bentele or Ansgar Zerfaß, earned their doctorates or habilitated. Today, they teach and conduct research at the Vienna University of Economics and Business Administration, Lund University, Roskilde University, Beira Interior University, Pforzheim University of Applied Sciences, Quadriga University of Applied Sciences Berlin and Dresden University of Applied Sciences, among others.