News

Profile

Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.

An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.

Characteristics of research and teaching at the Chair are:

  • Interdisciplinarity: We link communication science with management research and business administration.
  • Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
  • Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
  • Theoretical approachWe address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
  • Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.

Team

Vogelperspektive auf einen Tisch, an dem fünf Personen bei einer Besprechung sitzen. Über der Mitte des Tisches legen die Personen als Zeichen des Zusammenhalts ihre Fäuste aneinander.

Our Team

Professor Zerfass, five research assistants, several student assistants in projects, one emeritus professor and four honorary professors work at the chair.

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Research

Publications and Projects

Professor Zerfaß and his team publish extensively in international journals, publish study reports, handbooks and edited volumes, and write practice papers. They also conduct various research projects on an ongoing basis.

Institutions

The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.

Contact

 Cornelia Böhland

Cornelia Böhland

Secretary

Strategic Communication
Zeppelinhaus
Nikolaistraße 27-29, Room 4.05
04109 Leipzig

Phone: +49 341 97 - 35040
Fax: +49 341 97 - 35049