News

Institut für Kommunikations- und Medienwissenschaft

REFRESH 2022 on communication management: A day for new impulses and exchange among alumni

Refresh knowledge and keep your finger on the pulse: This was the motto of this year's REFRESH conference on Communication Management, which took place on 22 April 2022 at the Institute of Communication and Media Studies at the University of Leipzig. Around 70 alumni as well as the professors and…

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M.A. Communication Management

Six pounds of knowledge: Handbook of corporate communications published

Anyone who wants to read the just-published third edition of the "Handbuch Unternehmenskommunikation" (Handbook of corporate communications) will have to bring along proficiency in German, patience and energy. The compendium comprises 50 chapters on 1,065 pages, weighing in at around three…

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Institut für Kommunikations- und Medienwissenschaft

Top Ethics Paper Award for Jeanne Link at IPRRC 2022

After the International Public Relations Research Conference (IPRRC) had to be held virtually last year, the 25th anniversary could take place in Orlando, Florida in March 2022. The Department of Strategic Communication was represented with two submissions accepted in the anonymous review process.…

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Institut für Kommunikations- und Medienwissenschaft

Annual Report 2021 Communication Management

We are pleased to be able to provide an overview of the activities of the past year with the just published annual report of the Communication Management teaching and research area at the Institute of Communication and Media Studies at the University of Leipzig.

You can find the annual report as a…

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Institut für Kommunikations- und Medienwissenschaft

REFRESH 2022 on communication management: On the pulse of time

Registration is open from now until 13 April 2022

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Institut für Kommunikations- und Medienwissenschaft

Hot off the press: Seminal handbook by Patrick Donges and Ansgar Zerfass

The "Handbuch Public Affairs: Politische Kommunikation für Unternehmen und Organisationen" (Handbook of Public Affairs: Political Communication for Companies and Organizations), edited by Ulrike Röttger (University of Münster) and Patrick Donges and Ansgar Zerfass (both from Leipzig University) for…

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Profile

Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.

An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.

Characteristics of research and teaching at the Chair are:

  • Interdisciplinarity: We link communication science with management research and business administration.
  • Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
  • Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
  • Theoretical approachWe address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
  • Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.

Team

Vogelperspektive auf einen Tisch, an dem fünf Personen bei einer Besprechung sitzen. Über der Mitte des Tisches legen die Personen als Zeichen des Zusammenhalts ihre Fäuste aneinander.

Our Team

Professor Zerfass, five research assistants, several student assistants in projects, one emeritus professor and four honorary professors work at the chair.

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Research

Publications and Projects

Professor Zerfaß and his team publish extensively in international journals, publish study reports, handbooks and edited volumes, and write practice papers. They also conduct various research projects on an ongoing basis.

Institutions

The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.

Contact

 Cornelia Böhland

Cornelia Böhland

Secretary

Strategische Kommunikation
Zeppelinhaus
Nikolaistraße 27-29, Room 4.05
04109 Leipzig

Phone: +49 341 97-35040
Fax: +49 341 97-35049