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The "Handbook of Strategic Communication" edited by Derina Holtzhausen (Dean of the College of Communication, Lamar University, USA) and Ansgar Zerfass (Leipzig University of Leipzig) has received much attention internationally. Following the original English editions published by Routledge in 2015 and 2019, an updated Chinese edition of the anthology will now be available from December 2021.


The translation was realized by Professor Dr. Xianghong Chen, Wuhan University of Technology and President of the Public Relations Society of China (PRSC) with her team over the past three years. The complex international project was supported by Professor Dr. Chun-Ju Flora Hung-Beasecke (Hong Kong / Sydney).


In a total of 38 chapters on 610 pages, renowned scholars provide insights into the fundamentals and application areas of strategic communication from an interdisciplinary perspective. Among others, the current and much-cited theoretical concept of strategic communication according to Zerfass, Nothhaft and colleagues (2018) is now available in English, German and Chinese.


Bibliographic reference:

德瑞娜·霍尔兹豪森及安斯格·策法斯主编 (2021). 战略传播手册。北京:中国传媒大学出版社.
Holtzhausen, D., & Zerfass, A. (Eds.). (2021). Handbook of strategic communication (Chinese edition).
Bejing: Communication University of China Press.
ISBN 978-7-5657-3024-5, 195 Yuan.