Profile
Abstract
Jana Brockhaus, M.A., is Research Associate at the Department of Strategic Communication. Her research interests include corporate communications and digitalization in communication management.
- Digital infrastructure and software selection for communication departmentsZerfaß, AnsgarDuration: 10/2020 – 03/2021Involved organisational units of Leipzig University: Strategische Kommunikation
- Positioning of companies in public discoursesBrockhaus, JanaDuration: 10/2020 – ongoingInvolved organisational units of Leipzig University: Strategische Kommunikation
- Digital Infrastructures and CommTech in Corporate CommunicationsZerfaß, AnsgarDuration: 09/2020 – ongoingInvolved organisational units of Leipzig University: Strategische Kommunikation
- Brockhaus, J.; Zerfaß, A.Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizationsCorporate Communications – An International Journal. 2022. 27 (1). pp. 53–70.
- Zerfaß, A.; Brockhaus, J.Towards a research agenda for CommTech and digital infrastructure in public relations and strategic communicationIn: Birmingham, B.; Yook, B.; Chen, Z. F. (Eds.)Contributing at the top and throughout an organization: Research and strategies that advance our understanding of public relations. Proceedings of the 24th International Public Relations Research Conference. Orlando, FL: 2021. pp. 202–216.
- Brockhaus, J.; Buhmann, A.; Zerfaß, A.Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructureCorporate Communications: An International Journal. 2023. 28 (2). pp. 274–292.
- Zerfaß, A.; Brockhaus, J.Digital corporate communication and the digital transformation of communication functions and organizationsIn: Luoma-Aho, V.; Badham, M. (Eds.)Handbook on Digital Corporate Communication. Cheltenham: Edward Elgar. 2022. pp. 238–252.
- Zerfaß, A.; Brockhaus, J.CommTech und die digitale Transformation von Kommunikationsabteilungen: Konzeptionelle Grundlagen und empirische ErkenntnisseIn: Mickeleit, T.; Forthmann, J. (Eds.)Erfolgsfaktor CommTech: Die digitale Transformation der Unternehmenskommunikation. Wiesbaden: Springer Gabler. 2023. pp. 25–43.
- Andere Ehrungen: Auszeichnung für herausragende Lehre (1. Platz)show detailsBrockhaus, Jana (Strategische Kommunikation)awarded in 2022 by Institut für Kommunikations- und Medienwissenschaft, Universität Leipzig.
- Andere herausragende Auszeichnungen: James E. Grunig and Larissa A. Grunig Outstanding Thesis Award 2022show detailsBrockhaus, Jana (Strategische Kommunikation)awarded in 2022 by International Communication Association.
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Qualitative research
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Branding and marketing communication
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Applied research seminars
2020/21: Digital Infrastructure for Corporate Communications, in collaboration with Siemens Healthineers
2022/23: CommTech in work routine of communication departments, in collaboration with AG CommTech
2023:24: Internal perception and positioning of communication departments, in collaboration with Academic Society for Management & Communication, Beiersdorf, Hapag Lloyd, Otto Group and Shell