Profile

Jeanne Link

Jeanne Link

Research Fellow

Strategic Communication
Zeppelinhaus
Nikolaistraße 27-29, Room 4.08
04109 Leipzig

Phone: +49 341 97 - 35816
Fax: +49 341 97 - 35049

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Abstract

Jeanne Link is Research Associate at the Department of Strategic Communication. Her research interest lies in corporate communications. She studied Media Studies in Dresden and Krakow and received her Master's degree in Communication Management at Leipzig University.

  • Link, J.; Volk, S. C.; Düthmann, J.
    Millennials im Spannungsfeld zwischen Privat- und Berufsleben: Stress, Zufriedenheit und Rollenkonflikte im Berufsfeld PR.
    MedienJournal. 2022. 45 (4). pp. 45–66.
    DOI: https://doi.org/10.24989/medienjournal.v45i4.2152
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  • Zerfaß, A.; Link, J.
    Business models for communication departments: A comprehensive approach to analyze, explain and innovate communication management in organizations
    In: Birmingham, B.; Voges, T. (Eds.)
    Proceedings of the 25th International Public Relations Research Conference. Orlando, FL: 2022. pp. 187–202.
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  • Link, J.
    Ethical dilemmas in digital communication: An empirical investigation of ethical decision-making processes.
    In: Birmingham , B.; Voges, T. (Eds.)
    Proceedings of the 25th International Public Relations Research Conference. 2022. pp. 124–137.
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  • Zerfaß, A.; Link, J.
    Communication management: structures, processes, and business models for value creation through corporate communications
    In: Heide, M.; Falkheimer, J. (Eds.)
    Research Handbook on Strategic Communication. Cheltenham: Edward Elgar. 2022. pp. 237–258.
    ISBN: 978 1 80037 988 6
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  • Buhmann, A.; Link, J.; Frandsen, F.; Luoma-Aho, V.; Falkheimer, J.; Zerfaß, A.
    The Nordic Communications Report 2021. Current and future trends in Norway, Denmark, Finland and Sweden
    NORA – The Nordic Alliance for Communication & Management. Oslo. 2021.
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more publications

  • Andere Ehrungen: Auszeichnung für herausragende Lehre (3. Platz) gemeinsam mit Prof. Dr. Cornelia Wolf
    Link, Jeanne (Strategische Kommunikation)
    awarded in 2022 by Institut für Kommunikations- und Medienwissenschaft.
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  • Andere Stipendien/Forschungspreise: Günter Thiele Forschungsstipendium für Promovierende
    Link, Jeanne (Strategische Kommunikation)
    awarded in 2022 by Günter-Thiele-Stiftung für Kommunikation und Management .
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  • Andere Stipendien/Forschungspreise: DPRG Wissenschaftspreis
    Link, Jeanne (Strategische Kommunikation)
    awarded in 2022 by Deutsche Public Relations Gesellschaft e. V. .
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  • Publikationspreis: Baylor University Department of Journalism, Public Relations & New Media Top Ethics Paper Award
    Link, Jeanne (Strategische Kommunikation)
    awarded in 2022 by Baylor University, Texas.
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  • Andere Stipendien/Forschungspreise: Günter-Thiele-Preis für herausragende Masterarbeiten
    Link, Jeanne (Strategische Kommunikation)
    awarded in 2021 by Günter-Thiele-Stiftung für Kommunikation und Management .
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more awards

  • Internal communication

    The lecture introduces the basics of internal communication and provides an overview of the field. Alongside an introduction, current challenges such as the (intercultural) diversity of workforces or dealing with virtual teams are examined.

  • Quantitative research methods

    This seminar provides an overview of quantitative research and enables participants to design and carry out a quantitative research project. Students deal with empirical and ethical research premises, acquire knowledge about quantitative survey methods and design their own research project in small groups on varying topics.

  • Strategic campaigning

    The seminar provides an overview on campaign planning in communication management and concept theory. In addition to theoretical basics, strategic and operational elements of campaign planning are taught and practiced using examples. Participants then apply what they have learned to practical case studies in group work.