Institut für Kommunikations- und Medienwissenschaft

Best paper award for corporate communications research

On the occasion of its annual congress 2023, the European Public Relations Education and Research Association (EUPRERA), a body of academic institutions, researchers, and senior professionals in the field of public relations and strategic communication with 550 members from 51 countries, has awarded…

Institut für Kommunikations- und Medienwissenschaft

Grand stage at the Admiralspalast: Larissa Benz wins BDKom Talent Award 2023

An appearance in front of more than 1,200 industry representatives as the "opening act" for well-known publicist Michel Friedman is something not many graduates experience. It became reality for Larissa Benz from our institute on September 15, 2023. She was one of the three finalists of the Talent…

Institut für Kommunikations- und Medienwissenschaft

European Communication Monitor 2023 available now

The 2023 edition of the European Communication Monitor (ECM) has been presented today. The study is known as the world’s longest running empirical study on current and future developments in strategic communication and public relations. It is based on surveys of almost 40,000 communication…

Institut für Kommunikations- und Medienwissenschaft

Study on the quality of communication consulting published

Quality is a priority. This is shown by the results of the recently published study "Quality Perception of Communication Agencies" (German only). The study, developed and conducted at the Communication Management department by Prof. Dr. Ansgar Zerfaß and Daniel Ziegele, explores the question of how…

Institut für Kommunikations- und Medienwissenschaft

Doctoral dissertation of Jens Hagelstein

Jens Hagelstein, M.A., received his doctorate with the degree "magna cum laude" ("very good") from the Faculty of Social Sciences and Philosophy at Leipzig University in July 2023. The doctoral thesis was supervised by Professor Dr. Ansgar Zerfass. Second examiner of the dissertation was Professor…

Institut für Kommunikations- und Medienwissenschaft

Guest lecture on June 22: Organizational communication in France

We welcome Prof. Dr. Aurélie Laborde, Université Bordeaux Montaigne, to speak about "Research and education in organizational communication in France" as part of the research colloquium of the Institute for Communication and Media Studies. The lecture with discussion (in English) will take place on…


Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.

An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.

Characteristics of research and teaching at the Chair are:

  • Interdisciplinarity: We link communication science with management research and business administration.
  • Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
  • Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
  • Theoretical approachWe address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
  • Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.


Vogelperspektive auf einen Tisch, an dem fünf Personen bei einer Besprechung sitzen. Über der Mitte des Tisches legen die Personen als Zeichen des Zusammenhalts ihre Fäuste aneinander.

Our Team

Professor Zerfass, five research assistants, several student assistants in projects, one emeritus professor and four honorary professors work at the chair.

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Publications and Projects

Professor Zerfaß and his team publish extensively in international journals, publish study reports, handbooks and edited volumes, and write practice papers. They also conduct various research projects on an ongoing basis.


The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.


 Cornelia Böhland

Cornelia Böhland


Strategic Communication
Nikolaistraße 27-29, Room 4.05
04109 Leipzig

Phone: +49 341 97-35040
Fax: +49 341 97-35049