Over the past few months, a team of researchers at Leipzig University has developed the world's first scientifically based artificial intelligence skills test specifically for communication professionals. The COMM-AIT self assessment is now available to all interested parties free of charge in…
Following an invitation from the Rector of the University of Bordeaux Montaigne, Professor Ansgar Zerfass was a visiting professor at the ISIC Institut des Sciences de l'Information et de la Communication and the MICA (Médiations, Informations, Communication, Arts) research institute at the…
The new research magazine “Corporate Communication Review” has been launched by an editorial team at the Institute of Communication Media Studies headed by Dr. Michelle Wloka, with the support of Leipzig University Library. The freely accessible open access publication builds a bridge between…
On Friday the 2025-04-04, the Leuchtenbau in Leipzig was transformed into a meeting place for communication management: numerous experts, students, alumni and interested parties came together for the annual REFRESH 2025 conference to discuss the latest research findings and exciting future trends.…
An annual highlight is our REFRESH event, to which we cordially invite you on April 4, 2025. The one-day event organized by the Communication Management department at Leipzig University provides a compact overview of the latest practice-relevant study results on strategic communication and invites…
We are pleased to be able to provide you with an overview of the activities of the past year in the annual report of the Communication Management teaching and research area at the Institute of Communication and Media Studies at Leipzig University.
You can find the annual report as a PDF herePDF ∙ 5…
Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.
An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.
The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.
