Professorship for Strategic Communication
News
Hot off the press: Seminal handbook by Patrick Donges and Ansgar Zerfass
The "Handbuch Public Affairs: Politische Kommunikation für Unternehmen und Organisationen" (Handbook of Public Affairs: Political Communication for Companies and Organizations), edited by Ulrike Röttger (University of Münster) and Patrick Donges and Ansgar Zerfass (both from Leipzig University) for…
Handbook of Strategic Communication: Chinese edition available
The "Handbook of Strategic Communication" edited by Derina Holtzhausen (Dean of the College of Communication, Lamar University, USA) and Ansgar Zerfass (Leipzig University of Leipzig) has received much attention internationally. Following the original English editions published by Routledge in 2015…
North American Communication Monitor 2020-2021
A webinar was hosted by The Plank Center in early June 2021 to explore the results of the North American Communication Monitor (NACM) and share insights from the researchers.
Business models for communications: Cooperation with Fraunhofer
As a pilot project in Professor Zerfaß's new research field "Business Models for Communications," the utility of business models for communications departments is being examined using the Fraunhofer-Gesellschaft as an example. In a multi-stage process, the "Fraunhofer Communications Compass"…
Leipzig University now represented in the International Communication Association's Board of Directors
Ansgar Zerfass, Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at Leipzig University, Germany, has taken up a new role as Member of the Board of Directors of the International Communication Association (ICA). He will also serve as the Chair of…
European Communication Monitor 2021
European communication departments and agencies still struggling to reach digital maturity;
video-conferencing is rapidly taking off in stakeholder communications;
advisor and coach roles may open up new opportunities for communicators
Profile
Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.
An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.
Characteristics of research and teaching at the Chair are:
- Interdisciplinarity: We link communication science with management research and business administration.
- Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
- Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
- Theoretical approach: We address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
- Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.
Team
Research
Institutions
The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.
