M.A. Communication Management

Survey on ethical dilemmas in digital communication

As part of her Master's thesis, Jeanne Link (M.A.) investigated how communication managers deal with ethical dilemmas in digital communication. With the help of a quantitative online survey among German communication managers, she found out which factors are decisive in dealing with ethical…

Institut für Kommunikations- und Medienwissenschaft

Günter Thiele Prize 2021: Björn Borchardt and Jeanne Link awarded

The winners of the Günter Thiele Prize 2021 are Björn Borchardt (B.A.) and Jeanne Link (M.A.). The virtual award ceremony took place on 16 April as part of the LPRS Forum. The outstanding theses from the Bachelor Communication and Media Studies and Master Communication Management programmes at the…

Institut für Kommunikations- und Medienwissenschaft

Job Advertisement of the Academic Society for Management & Communication

Communication Manager (m,f,d) in the field of science communication (50%)

M.A. Communication Management

Masterclass Communication Management 2021

Info brochure now available - apply in writing from 3 to 31 May 2021

Institut für Kommunikations- und Medienwissenschaft

Dr Luisa Winkler receives DGPuK Dissertation Award

Outstanding study on communication in mid tear

Institut für Kommunikations- und Medienwissenschaft

Double Award for Daniel Ziegele

Best Master's Thesis in Europe and Best Paper Award


Professor Zerfass and his team are experts in strategic communication, corporate communications, positioning and management of communication departments, measurement and evaluation, communication consulting, digital communications, CommTech and international communications.

An overview of all current and past research projects and publications can be found in the databases linked here.
For those who are able to read German is also worth taking a look at the current annual report of the department.

Characteristics of research and teaching at the Chair are:

  • Interdisciplinarity: We link communication science with management research and business administration.
  • Leadership: We are in close contact with decision-makers in the business world and address topics of strategic relevance.
  • Internationality: We have an unrivalled network and joint projects with the leading research universities in our discipline worldwide.
  • Theoretical approachWe address fundamental questions instead of small-scale studies and develop innovative theories, concepts and frameworks.
  • Future orientation: We identify new topics and shape the future of research, teaching and knowledge transfer on strategic communication.


Vogelperspektive auf einen Tisch, an dem fünf Personen bei einer Besprechung sitzen. Über der Mitte des Tisches legen die Personen als Zeichen des Zusammenhalts ihre Fäuste aneinander.

Our Team

Professor Zerfass, five research assistants, several student assistants in projects, one emeritus professor and four honorary professors work at the chair.

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Publications and Projects

Professor Zerfaß and his team publish extensively in international journals, publish study reports, handbooks and edited volumes, and write practice papers. They also conduct various research projects on an ongoing basis.


The following institutions are located at the Chair of Strategic Communication. They support research and teaching at the Institute for Communication and Media Studies in various ways.


 Cornelia Böhland

Cornelia Böhland


Strategic Communication
Nikolaistraße 27-29, Room 4.05
04109 Leipzig

Phone: +49 341 97-35040
Fax: +49 341 97-35049