Professorship for Communication and Media Research I
Profile
Prof. Dr. Anne Bartsch and her team deal with media use, media effects and empirical methods in their research and teaching. The thematic focus of the professorship is in the areas of political communication, media entertainment, and health communication.
The research fields of entertainment and political communication are combined in the third-party funded project „Political Communication at the Interface of Entertainment and Information“ funded by the German Research Foundation. Other projects in this area deal with the role of empathy in processing socially relevant information and in political deliberation processes.
In the field of health communication, we are involved in various projects with the communicative influence of health-related attitudes, especially with people with problematic attitudes, whether this be from a medical or normative perspective. The professorship is also involved in the Cluster of Excellence "Understanding Obesity" proposed by the University of Leipzig. Its focus on health communication examines the portrayal of people in the media who are overweight, in particular the possible positive contribution of the media to reducing stigma and promoting health-conscious behavior.
Another research focus is the perception of depictions of violence in entertainment media. In particular, we are interested in the role of reflected processing against the background of eudaimonic usage motives, for example in the question of whether such processing processes can cushion the negative effects of depictions of violence.
Team
In addition to Professor Bartsch, the team currently consists of four academic employees, three student assistants, and the secretary’s office.
Research
We conduct research on current topics in the fields of media entertainment, political communication, online communication, persuasion research, and health communication. We focus on the individual media users, their knowledge, their emotions, attitudes, and communicative practices.
Facilities
A psychophysiological experimental laboratory and two group laboratories are available for research and method training. In addition, parts of the TV program (particularly news programs) and online content have been systematically recorded since 1993.
Contact & Directions
VISITING ADDRESS Universität Leipzig Institut für Kommunikations- und Medienwissenschaft Professur für Empirische Kommunikations- und Medienforschung I Nikolaistr. 27-29, 2. Obergeschoss 04109 Leipzig | POSTAL ADDRESS Universität Leipzig Institut für Kommunikations- und Medienwissenschaft Professur für Empirische Kommunikations- und Medienforschung I IPF 165121 04081Leipzig |