Profile

Professional career

• since 04/2022
  Research associate and coordinator of the project "Audiovisual media content based on artificial intelligence: Analyzing the challenges and potentials of deepfakes in collaboration with science, economy and society", Department of Empirical Communication and Media Research, Institute of Communication and Media Studies, Leipzig University
• 01/2022 - 04/2022
  Research assistant at the Department of Online Communication, Institute of Communication and Media Studies, Leipzig University
• 08/2021 - 12/2021
  Research Associate at the Department of Empirical Communication and Media Research, Institute of Communication and Media Studies, Leipzig University
• 02/2020 - 07/2021
  Research assistant at the Department of Empirical Communication and Media Research, Institute of Communication and Media Studies, Leipzig University
• 06/2019 - 12/2019
  Project Management Image Campaign "Vom LKL gesucht" at ZAROF.
• 03/2019 - 04/2020
  Student Trainee Marketing at TechDivision
• 12/2017 - 02/2019
  Student Trainee Marketing at Meet Magento Association

Education

• 10/2017 - 03/2020
  Communication and Media Studies, Focus: Empirical Research, M.A., Leipzig University
• 10/2014 - 09/2017
  Sociology and Communication and Media Studies, B.A., University of Rostock

Effects of Artificial Intelligence on society

The advances of AI enables almost every Internet user to create highly realistic, but fictional audio and video recordings - so-called deepfakes. As a result, it is becoming increasingly difficult for the audience to determine the authenticity of a recording. Although deepfakes have so far primarily been used to create pornographic content, there is a risk of manipulating the public opinion and damaging the democratic discourse. This research focus is linked to computer science as well as to the training of journalists and the promotion of the audiences' media and digital literacy and is dedicated to the investigation of the impact of deepfakes on the audience's perception of online media content. In addition, future advantageous applications of deepfake technologies are addressed.

Further research interests

• Technology assessment (deepfakes, ICT, smart city) 
• Media reception and impacts  
• Science communication 
• Internal communication

• Audiovisual Media Content Based on Artificial Intelligence: Analysis of the Challenges and Potentials of Deepfakes in Collaboration with Science, Economy and Society

  Seibert, Daniel

  Duration: 04/2022 – 12/2025

  Involved organisational units of Leipzig University: Empirische Kommunikations- und Medienforschung II; Kommunikationsmanagement
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• EASyQuart-Plus: Energy-efficient design and planning of decentralized supply networks for heating and cooling of urban districts using the shallow geological space - digitization and practical effectiveness

  Wolf, Cornelia

  Duration: 12/2023 – 12/2026

  Funded by: BMWK Bundesministerium für Wirtschaft und Klimaschutz

  Involved organisational units of Leipzig University: Online Kommunikation
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more projects

• Godulla, A.; Seibert, D.; Planer, R.

  Whose Pictures, Whose Reality? Lines of Tradition in the Development of Topics, Negativity, and Power in the Photojournalistic Competition World Press Photo

  Journalism and Media. 2021. pp. 758–807.

  DOI: 10.3390/journalmedia2040045
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• Seibert, D.; Godulla, A.; Wolf, C.

  Understanding How Personality Affects the Acceptance of Technology: A Literature Review

  SSOAR Social Science Open Access Repository. 2021.

  URN: urn:nbn:de:0168-ssoar-75164-7
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• Godulla, A.; Hoffmann, C. P.; Seibert, D.

  Dealing with deepfakes - an interdisciplinary examination of the state of research and implications for communication studies

  Studies in communication | Media. 2021. 10 (1). pp. 72–96.

  DOI: 10.5771/2192-4007-2021-1-72
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more publications

• Annual Conference of the European Public Relations Education and Research Association (EUPRERA) (conference canceled)

  Smart Cities as Focal Entities for Strategic Communication – Considering the Public’s Concerns regarding the Use of Information and Communication Technology

  Empirische Kommunikations- und Medienforschung II

  Event Organiser: Godulla, Alexander; Seibert, Daniel

  25/09/2020 – 27/09/2020
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• Annual Conference of the European Media Management Association, Jönköping, Sweden (conference canceled)

  Faster, Greener, Smarter – The Use of Technology in Future Cities

  Empirische Kommunikations- und Medienforschung II; Online Kommunikation

  Event Organiser: Godulla, Alexander; Wolf, Cornelia; Rohn, Ulrike; Seibert, Daniel

  04/06/2020 – 06/06/2020
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• Future of Journalism Conference

  Picturing the pandemic on Instagram: Parties of British, German, and US-American national news outlets

  Empirische Kommunikations- und Medienforschung II

  Event Organiser: Planer, Rosanna; Seibert, Daniel; Godulla, Alexander

  23/09/2021 – 24/09/2021
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• Annual Conference of the European Media Management Association (EMMA)

  Sustaining in the world of social media: Instagram practices of British, German, and US-American media outlets

  Empirische Kommunikations- und Medienforschung II

  Event Organiser: Planer, Rosanna; Seibert, Daniel; Godulla, Alexander

  27/10/2021 – 29/10/2021
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• Annual Conference of the European Media Management Association (EMMA)

  Deepfake impact? Analysing the sustainability of news organisations in the era of artificial intelligence (AI)

  Empirische Kommunikations- und Medienforschung II

  Event Organiser: Seibert, Daniel; Godulla, Alexander; Planer, Rosanna

  27/10/2021 – 29/10/2021
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more events

• Method Deepening Empirical Methods & Statistics/Data Analysis

  Seminar at M.A. Communication Management and M.A. Global Mass Communication, winter semester 2020/21

• Quantitative Content Analysis: Twitter

  Seminar at M.Sc. Journalism, summer semester 2023

• Qualitative data analysis with MAXQDA

  Workshop within a seminar at M.A. Communication Management, winter semester 2022/23